Who am I? Difficult to answer, but I’ll do my best.
Some things about me
I am the most organised person you'll ever meet, a Miro savant, and a prolific meme-sharer.
...also: analytical, structured, and the person who will have done the prep before anyone else thought to ask.
I mentor, lead, and push back when it matters. I've worked across B2B and B2C, solo and in teams, which means I've learned that good process saves everyone's time, including mine.
Ceramics! I like making things that exist in the physical world; it's a good counterweight to a job where nothing does.
Photography, because apparently that's what designers do.
I volunteer at cat shelters in Barcelona, which has nothing to do with design and everything to do with priorities.
Ask me about video games 👾
These are some of the soft skills that set me apart
Presentation & workshop expert
I can walk into a room of sceptical stakeholders and leave with alignment. Public speaking, facilitation, design crits, I've run them all.
UX Research
Both qual and quant. I've moderated studies, run A/B tests, and used Amplitude, Hotjar, and Dovetail to turn data into decisions, not decks.
Accessibility
I've run WCAG audits on three products and set the fixes myself: motion, typography, contrast, keyboard paths. I also built a pre-audit skill that does the first pass for me.
Design operations
I build the scaffolding teams forget to build: documentation, onboarding, rituals, and tooling. The stuff that makes collaboration actually work
Active listener & candid feedback giver
I give feedback people can use, not feedback that makes them feel good. And I can take the same.
Autodidactic & an active learner
I've taught myself enough to be dangerous in research, ops, and front-end. I know when to go deep and when to hand it off.
Design & Prototyping: Design systems, Figma, Figma Make, Figma Variables, prototyping, interaction design, user flows, wireframing, information architecture, Adobe Creative Cloud.
Research & methods: Usability testing (moderated and unmoderated), user interviews, A/B testing, fake-door testing, card sorting, tree testing, discovery, qualitative and quantitative research.
Analytics & tools: Amplitude, Mixpanel, Hotjar, Google Analytics, Datadog, Dovetail, Maze, UserZoom, Optimal Workshop.
Accessibility & localisation: WCAG compliance, inclusive design, multi-market localisation.
Collaboration & AI: Claude Code, Claude, Gemini, Miro, stakeholder management, cross-functional leadership.
Languages: English and Spanish, native proficiency.